The Unexplored Connection: Emotions and Purchase Decisions

In the realm of consumer behavior, the intricate interplay between emotions and purchasing decisions has long been a topic of…

What is Influencer Marketing, and Why is It Necessary?

Definition Influencer marketing is a type of marketing that focuses on using influential people (known as influencers) to promote a…

What is Email Marketing? Email marketing is a tried-and-true method for businesses of all sizes to reach and engage their…

Through perception, we capture the reality of the world in an organized, structured and meaningful way. Among the characteristics are…

When we think about social media, some names of big companies come to our minds. Starbucks is a company that…

Social media is undoubtedly an important part of many people’s daily lives. Every day, people open an account on different…

As marketers, we are always wondering how to reach our target market and get the best results. How to captivate…

If you are reading this, you probably like to go to a coffee shop to share a moment with family…

In 2004, the social networking known as Orkut appeared. It was a creation of Google and was very similar to…

Have you heard the name Weixin? Probably most of you will not directly associate this name with anything. But, what…

Surely, on some occasion when you have opened your Facebook, you have come across a series of chain messages, videos,…

In 2010, a group of classmates from the Wharton School of the University of Pennsylvania created a business based on…

When we talk about marketing, we are talking about creating a valuable relationship with customers in order that they buy…

As marketers we are always thinking about what to do in order to move the business or company forward. We…

The marketing objectives are broad-based statements and they align with the goals of the organization. When we think about these…

As marketers, we have a need to identify our target market. But how can we achieve this? There are different…

The way that products are advertised has changed in the last decades. From print to traditional TV, now the advertising…

The Federal Trade Commission ensures the safety of consumers and businesses. Its mission is to protect consumers and competition by…